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Rivalries Uniform

Rivalries Uniform

cold-front-update_01

The 'Cold Front' uniform is more than a look — it's the city's DNA stitched into fabric. When you think Buffalo Bills Football, you think ice in the air, grit in the soul, and a city that thrives in the cold. It's not just iconic. It's Buffalo.

The Buffalo Bills are calling on the best fans in the NFL to bring the energy and create an unforgettable atmosphere when the team hosts the New England Patriots on Sunday Night Football.

Highmark Stadium will transform into a blizzard of white as the Bills have officially announced a full-stadium White Out for the primetime matchup. To match the moment, the team will take the field in their sleek all-white "Cold Front" Rivalries uniforms for the first time, creating a unified look with the fans in the stands.

Fans are encouraged to wear white from head to toe, while White Rally Towels presented by Wegmans will be handed out upon entry to help fuel the noise and intensity.

Buffalo Bills Announce White Out Plan At Highmark Stadium For Sunday Night Football vs. Patriots!

The Bills have officially announced a full-stadium White Out for the primetime matchup. To match the moment, the team will take the field in their wintery all-white "Cold Front" Rivalries uniforms for the first time, creating a unified look with the fans in the stands. Fans are encouraged to wear white from head to toe, while White Rally Towels presented by Wegmans will be handed out upon entry to help fuel the noise and intensity. Wegmans will also have Limited Edition Rivalries game apparel available in-store for purchase (Buffalo, Rochester, Southern Tier and Syracuse locations only).

Every trace of red has been stripped away to unleash the heart of a Buffalo winter. Red means warmth — and there's no warmth here. This uniform is forged from snow, ice, and the unforgiving cold. It doesn't just represent winter… it is winter.

The Details

Rivlary_Landing Page Assets_Detail Buffalo Chest

'Buffalo' on the chest plate — This is the story of Buffalo. Where the other uniforms have BILLS, we wanted to show some love to the city itself.

BBMKT-1217_Rivlary Uniform - Landing Page Assets_Detail Helmet Front

The helmet features a white shell with a metal flake finish and a frosty, metallic-filled charging buffalo logo.

BBMKT-1217_Rivlary Uniform - Landing Page Assets_Detail Helmet Front-Top

The center stripe on the helmet is designed to look like ice, with ice cracks and a metallic sheen.

Rivlary_Landing Page Assets_Detail Numbers_Name Plate

The number set is a frosty, metallic fill surrounded by our bold royal blue border as well as an additional outer white border.

BBMKT-1217_Rivlary Uniform - Landing Page Assets_Detail Pants Stripe

The shoulder and pant leg patterns feature a cracked-ice texture with speckled white pattern resembling fresh snowfall on a bison's fur.

BBMKT-1217_Rivlary Uniform - Landing Page Assets_Detail Sleeve

The shoulder sleeves feature a low-poly chrome charging buffalo. This is the first Bills uniform that incorporates the charging Buffalo on the sleeves and the texture will have unique glares under different lighting.

Rivlary_Landing Page Assets_Detail Inner Collar

'Bills Mafia' on the inside tag of the jerseys. The team on the field alongside Bills Mafia are a united front that embrace the harsh elements.

The Bills Store

The Bills Store

The Cold Front is HERE ❄️

A Cold Front Is Coming! | Buffalo Bills Rivalries Uniform Reveal

The Bills will wear their Rivalries uniform Week 5 vs. the Patriots on Oct. 5.