The Buffalo Bills announced a new partnership agreement with SANYO. SANYO will be the official electronics and HDTV provider of the Buffalo Bills.
Other elements of the partnership include the replacement of the Ralph Wilson Stadium club and suite level televisions with SANYO televisions, the ability to showcase SANYO products including their 42" weatherproof LCD televisions at Ralph Wilson Stadium, and in-stadium signage including the largest sign at Ralph Wilson Stadium (Administration Tri-Vision sign).
In addition, SANYO will be the new sponsor of the Buffalo Bills practice jersey which is a new sponsorship element that was added and approved by the National Football League for this season. SANYO will have their logo on the shoulder area of the Bills practice jerseys.
"The Bills have partnered with SANYO because they offer superior technology for weatherproof monitors, and an array of products that are environmentally friendly," said Bruce Popko, Bills senior vice president of business development. "Our partner is striving to be a leading company for energy and environment, and we felt that the partnership creates a synergy for both parties as we continue to make improvements to the game experience at Ralph Wilson Stadium."
"We wanted to partner up with the Buffalo Bills because of their rich tradition and success, as well as their presence on the East Coast," said Mr. Masami Murata, President of SANYO North America Corporation. "We are very pleased to be part of one of America's successful sports franchises and such a strong team brand."
SANYO Electric Co., Ltd. is a global, multi-billion dollar leading company for energy and environment. SANYO North America Corporation, a subsidiary of SANYO Electric, markets and sells energy-and environment-related products in North America including a variety of commercial and consumer solutions such as rechargeable batteries, digital imaging devices, biomedical and health-related equipment, HVAC equipment, home appliances, etc. For further information on SANYO, please visit http://us.sanyo.com/.
