Buffalo Bills and Constellation Brands Announce Partnership

Buffalo, NY – With the 2024 regular season now upon us, two Western New York institutions are joining forces – Constellation Brands, a leading beverage alcohol company, has launched a multi-year sponsorship of the Buffalo Bills at the existing Highmark Stadium.

Sponsorship from the Fortune 500 company includes two branded club level bars at Highmark Stadium and a community volunteer event in Western New York.

"We are thrilled to support the Buffalo Bills, a Western New York institution that embodies the spirit and resilience of our region," said Garth Hankinson, Constellation's Executive Vice President and Chief Financial Officer. "This collaboration underscores our deep commitment to the region and our dedication to creating memorable experiences for our consumers and employees."

As the Buffalo Bills have cemented its long-term presence in Western New York with the building of New Highmark Stadium, which is scheduled to open in 2026, so too has Constellation Brands with the official grand opening of its new global headquarters at the historic Aqueduct Building campus located at 50 East Broad Street in downtown Rochester, New York.

"It's been remarkable to watch Constellation Brands grow from a small Rochester-based winery to the international brand and Fortune 500 company that it is today", said Buffalo Bills EVP & Chief Operating Officer Pete Guelli. "We are looking forward to the opportunities that this partnership presents."

*ABOUT CONSTELLATION BRANDS *Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It's worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what's next.

Every day, people reach for our high-end, iconic imported beer brands such as those in the Corona brand family like the flagship Corona Extra, Modelo Especial and the flavorful lineup of Modelo Cheladas, Pacifico, and Victoria; our fine wine and craft spirits brands including The Prisoner Wine Company, Robert Mondavi Winery, Casa Noble Tequila, and High West Whiskey; and our premium wine brands such as Kim Crawford and Meiomi.

As an agriculture-based company, we have a long history of operating sustainably and responsibly. Our ESG strategy is embedded into our business and our work focuses on serving as good stewards of the environment, enhancing social equity within our industry and communities, and promoting responsible beverage alcohol consumption. These commitments ground our aspirations beyond driving the bottom line as we work to create a future that is truly Worth Reaching For.

To learn more, visit www.cbrands.comand follow us on X, Instagram, and LinkedIn.