Orchard Park, NY – The Buffalo Bills announced Thursday a new agreement with MillerCoors, the second largest brewer in the United States.
MillerCoors, a team partner since 2003, will be an official sponsor of the Bills and receive entitlement of the Rock Pile seating area in Ralph Wilson Stadium. Coors Light will receive ticket inventory to offer exciting consumer contests such as the Coors Light Rock Pile and the Coors Light Super Fan promotions. They will also receive print and internet advertising.
The Coors Light Rock Pile promotion provides adult fans the opportunity to enter-to-win a grand prize of twenty-one (21) game tickets in the Coors Light Rock Pile, four (4) pre-game on-field passes, and limousine service for twenty-one (21) guests to the Buffalo Bills vs. Cleveland Browns game on November 17, 2008. Coors Light is also launching the Coors Light Super Fan promotion that gives adult fans the chance to enter-to-win the grand prize of a trip for two to Super Bowl XLIII, a trip for two to the Pro Bowl in Hawaii, and two all-inclusive club tickets to the 2009-2010 Bills regular season home games. The trips include airfare and hotel accommodations for four nights.
"We are pleased to welcome Coors Light to our family of official partners," stated Pete Guelli, Bills senior vice president of business ventures. "As the official beer of the NFL and now a Bills partner, Bills fans can look forward to many unique and exciting promotions throughout the season."
Ryan Luckey, MillerCoors east region field marketing director, said, "As the official beer sponsor of the NFL we are always excited to enhance our relationships with teams and fans across the nation. Our partnership with the Buffalo Bills provides us the perfect avenue for Coors Light to deliver refreshment as cold as the Rockies to the great Bills fans throughout Western New York."
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports
Peroni, Pilsner Urquell and Molson Canadian and offers innovative products such as Miller Chill and the Sparks line of caffeinated alcohol beverages. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in
Chippewa Falls, WI and two microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to become the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
