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NEWS ANNOUNCEMENTS

Buffalo Bills, Sabres Partnering with Buffalo Museum of Science for New Exhibit

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BUFFALO, NY– Today the Buffalo Museum of Science (BMS), Buffalo Bills, and Buffalo Sabres announced a new partnership and unveiled plans for a new sports-focused science exhibit. The exhibit, titled Science Stadium, is anticipated to open at the Museum in fall 2025.

Science Stadium will encourage visitors to explore the science behind sports. Interactive exhibit displays will highlight physics, sports health, technology, and fandom culture.

"There are many layers of science in sports. From statistics to equipment technology, medicine, and even the influence of social science on the fan and athlete experience, Science Stadium will put scientific elements of sports that can easily go unnoticed at the forefront of the exhibit experience," said BMS President & CEO Gary Siddall.

Some of the highlighted experiences include a "Shout" chamber to measure the decibel level of a fan's cheer, a media desk for guests to translate sport statistics, and a design-your-own mascot display. The BMS teased that a custom, built-for-Buffalo interactive that the BMS describes as an activity exploring arcs, accuracy, and momentum, will give an undeniable nod to a well-known Buffalo Bills tailgating tradition.

Siddall added the highlighted sports and athletic topics will extend beyond football and hockey and will also include adaptive sports. The Bills and Sabres partnership is the first of expected collaborations to shape the exhibit and accompanying programming, including player meet and greets with museum guests.

The BMS is working with the renowned Ohio-based exhibit company Roto to design the exhibit. Museum personnel shared a rendering that presents a conceptual view of the exhibit's entrance, showcasing a prominent jumbotron centerpiece and a design aesthetic enriched with Buffalo's home-team branding.

The BMS reports that 27 percent of the overall $2.8 million budget to produce and install the exhibit has been raised to date, including a commitment from the Buffalo Society of Natural Sciences and a $200,000 capital grant earmarked for the project from Empire State Development.

The Buffalo Bills and Buffalo Sabres organizations are providing the BMS with their brand assets and imagery licensing for the exhibit design and promotion. Team representatives said they are thrilled to partner with one of Buffalo's leading cultural institutions to reinforce the importance of STEM learning and highlight its importance outside of the classroom.

Science Stadium will be the first of the museum's permanent exhibits to undergo a complete renovation since the Buffalo in Space exhibit opened in 2018. The new experience will replace the Museum's health sciences exhibit, Explore YOU, that opened in 2012.

Siddall, who joined the Buffalo Society of Natural Sciences in February, shared the museum looks to Science Stadium as a catalyst to kick off the development of a master exhibit plan to renovate all the museum's permanent exhibit experiences. "Science is always changing, and so should the experience at the Buffalo Museum of Science."

Science Stadium, a new sports-focused exhibit at the Buffalo Museum of Science, was announced Sept. 20 in a joint press conference with the Buffalo Bills, Buffalo Sabres and Buffalo Museum of Science. Billy Buffalo, Steve Tasker and Penny Semaia, Vice President of New Stadium Relations, were at the event to help announce the partnership. The exhibit is expected to open in the fall of 2025.

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