Lynchburg, Tennessee – The Buffalo Bills and Jack Daniel's Tennessee Whiskey today announced a new partnership making Jack Daniel's the Official Whiskey of the Buffalo Bills.
"We are thrilled to partner with such an iconic brand like Jack Daniel's," said Neal McMullen, Director of Corporate Partnerships for the Buffalo Bills. "Jack Daniel's has a rich history and a strong connection to its community, much like the Bills do with Buffalo. We're excited about the collaboration and the unique programming this will bring to our fans."
As part of the partnership, Jack Daniel's receives the rights to use team marks and logos on co-branded promotional items such as glassware, bar mats, T-shirts and hats. There will also be two new branded bars in the sideline clubs at Highmark Stadium where signature Jack Daniel's cocktails will be available for purchase by individuals 21 and over.
"Buffalo is a key market for Jack Daniel's and we are extremely excited to enter into this new partnership with the Buffalo Bills," said Domenique Rice, Jack Daniel's Marketing Manager. "We look forward to a long-term relationship and to toasting victories with Bills fans for years to come."
Jack Daniel's will also host gameday tailgate activations throughout the season outside of Highmark Stadium. Additionally, one of the famous Jack Daniel's "Barrel Trees" will be featured outside of the stadium during the month of December.
About Jack Daniel's
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery is the first registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel's is the maker of the world-famous Jack Daniel's Old No. 7 Tennessee Whiskey, Gentleman Jack Double Mellowed Tennessee Whiskey, Jack Daniel's Single Barrel Tennessee Whiskey, Jack Daniel's Tennessee Honey, Jack Daniel's Tennessee Fire, Jack Daniel's Tennessee Apple, Jack Daniel's Bonded, Jack Daniel's Sinatra Select and Jack Daniel's & Coca-Cola. Today, Jack Daniel's is a true global icon found in more than 170 countries around the world and is the most valuable spirits brand in the world as recognized by Interbrand.
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Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL'S is a registered trademark. ©2024 Jack Daniel's. All rights reserved.
