The Bills Stadium is being designed for our fans.
It will be a celebration of the Bills Mafia's passion for the team, reflecting our sense of community and our impact on the game.
The Bills Mafia's influence on the game is undeniable — and we want that passion to swell throughout the stadium. These visuals reflect early conceptual thinking on how the Bills brand and fan culture may be represented.
Concept 1 (Flag Bar)
This concession concept offers a rally cry destination for Bills Mafia, which will capture the energy, community and eclectic character of tailgating inside the stadium. Inspired by the fans and built for the fans!
Concept 2 (Bills Logo in the Concourse)
Our logo in 3 dimensions! This concept reflects the power and intensity of the Bills logo. It's a celebration of the stadium structure, the electric energy of the Bills Mafia and the power of the Blue and Red! This experience would be span multiple levels of the stadium, providing moments that amplify the Bills Mafia passion throughout the entire stadium journey on game day.
Concept 3 (Shout Wall):
Our rally cries will come to life!
Our new stadium will reflect and celebrate the sounds we know so well!
The Bills Mafia's influence on the game is undeniable — and we want that passion to swell throughout the stadium. These visuals reflect early conceptual thinking on how the Bills brand and fan culture may be represented.
