MEDIA ADVISORYMonday, August 13, 2007 BILLS ROOKIE PAUL POSLUSZNY TO ANNOUNCE SACKS-FOR-CHARITY PLANTurkey Hill Dairy to donate $1,000 for each sackto Women & Children's Hospital of Buffalo EVENT: Bills linebacker Paul Posluszny will announce a fundraising program in partnership with Turkey Hill Dairy in a press conference at Buffalo Bills training camp. For every sack by Posluszny during the 2007-2008 season, Turkey Hill will donate $1,000 to Buffalo's Women & Children's Hospital. Posluszny will be joined in the announcement by hospital miracle child, Joseph Mayer. WHEN: Tuesday, August 14 immediately following the Bills practice (approximately 3:30 p.m.)
WHERE: Buffalo Bills Training Camp
Growney Stadium
St. John Fisher College
3690 East Avenue, Rochester, NY
BACKGROUND: Lancaster County, Pa.-based Turkey Hill Dairy is also the maker of the Bills official ice cream, Buffalo Bills Stampede Sundae. Since 2004, and continuing this season, five cents from every container sold of this special flavor is also donated to Women & Children's Hospital of Buffalo. From August 13-25, Turkey Hill Dairy's Giant Cow will be making stops at Tops Markets and Wegmans stores throughout Buffalo and Rochester, offering samples of Buffalo Bills Stampede Sundae Ice Cream and a chance to win family four-packs of tickets to the Bills' August 24 preseason Kids Day Game. For a full schedule of Giant Cow appearances, visit www.turkeyhill.com/bills. # # # Located in the rich farming country of Lancaster County, Pa., Turkey Hill Dairy produces the fifth largest-selling premium ice cream brand and the top-selling refrigerated iced tea brand in the nation. The 76-year-old, third-generation, family-run dairy sells its products in a market that extends along the East Coast – from Maine to North Carolina. For more information about Turkey Hill Dairy or its products, call 800 MY DAIRY or visit www.turkeyhill.com. CONTACT: Alice Anderson OFFICE: (717) 234-8886 ext. 174 CELL: (717) 756-4616 aanderson@pavone.net