NEW YORK – April 25, 2025 – Nike and the National Football League are announcing Rivalries, a new and exciting uniform and fan gear program that will give athletes and fans an opportunity to connect like never before. The program will elevate NFL rivalry games over the next four seasons, with specially designed Nike uniforms and fan gear. Rivalries will drive fan engagement by celebrating storied traditions and uniting communities with unique and elevated product designs.
The Buffalo Bills are one of eight teams selected to be part of Rivalries for the 2025 NFL season. The first wave of participating teams hail from the AFC East (Bills, Dolphins, Jets, Patriots) and NFC West (Cardinals, Rams, Seahawks, 49ers).
Each participating team will wear a unique Rivalries uniform with designs rooted extensively in local community insights during a single home game against a division rival. The designs have been brought to life by pulling inspiration from the history of each market and the aspects of the community that only that team's city embodies.
Following their reveal, these Rivalries uniforms will be included in their team's uniform lineup for three years after introduction, in addition to existing alternate uniforms. Teams from the AFC South and NFC North will debut their Rivalries uniforms in 2026, followed by NFC East and AFC West teams in 2027, and teams from the AFC North and NFC South in 2028.
This year's Rivalries uniforms will be revealed prior to the first rivalry game. Designated AFC East and NFC West Rivalries games will be announced at a later date following the 2025 NFL Schedule Release.Fans will be able to show their support by purchasing new jerseys, sideline apparel and fan gear, including T-shirts, hoodies, jackets and headwear.
Nothing brings football communities together like a good rivalry. They make athletes better, teams stronger and cities more united. Rivalries jerseys and apparel will be available ahead of the first rivalry game at Nike.com, NFLshop.com, Fanatics.com, individual team stores and other retailers. Rivalries jerseys and apparel will also be available across Canada, Mexico, Europe and Australia NFL Shop sites and select international retailers.
"The NFL is home to some of the biggest football rivalries and today marks a historical moment for the NFL as we share 'Rivalries' with the world," said Renie Anderson, chief revenue officer at the NFL. "Together with Nike, we are harnessing the power of rivalry matchups to bring fan excitement and community pride to the next level. Through specially designed player uniforms and limited-edition fan gear, we will embark on a journey that inspires competitive spirit and reveals the winner in all of us."
Scroll to see the photos from inside the Bills draft room during Thursday's first round as they select Maxwell Hairston.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Matthew Pegula, Kim Pegula, Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terrance Gray, Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Malik Boyd, Matt Bazirgan. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terry Pegula, Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Briane Gaine. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terrance Gray, Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terrance Gray. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Andrea Gosper. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Malik Boyd. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Matt Bazirgan. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Laura Pegula, Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Sean McDermott, Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Asil Mulbah. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
RJ Webb. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brian Gaine. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott, Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terrance Gray. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terrance Gray. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Joe Danna, Chrtis Tabor. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich, Joe Danna. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Joe Brady. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Joe Brady, Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Jahmile Addae. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terry Pegula, Matthew Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Laura Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terrance Gray. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott, Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terry Pegula, Pete Guelli, Laura Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terrance Gray, Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Jahmile Addae. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Bobby Babich. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Sean McDermott. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Pete Guelli. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Laura Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Matt Barzigan. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Malik Boyd, Terrance Gray. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Jahmile Addae. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Terry Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
Brandon Beane, Terry Pegula, Matthew Pegula, Brian Gaine, Pete Guelli, Bobby Babich, Laura Pegula. Scenes from the Buffalo Bills draft room during Round 1 of the 2025 NFL Draft at the Buffalo Bills Training Center on April 24, 2025.
