Orchard Park, N.Y. - New Era Cap and The Buffalo Bills have teamed up to launch the "Buffalo Football Blitz" promotion in Western New York (WNY). The promotion, which takes place tomorrow, Tuesday, October 13th, gives Bills fans a chance to win a cap and t-shirt exclusively designed by one of five Bills players including Marshawn Lynch, Paul Posluszny, Aaron Maybin, Donte Whitner and Brian Moorman.
The "Buffalo Football Blitz" promotion gives dedicated Bills fans the opportunity to track clues via New Era's Facebook page (under New Era Caps) and Twitter (www.twitter.com/NewEraBuffalo) account. The clues will lead fans to different locations across WNY. The first lucky fan to reach a specific location and reveal a "secret phrase" - which can only be found on the social networking sites - will win an autographed player-designed cap and t-shirt from the player themselves. The lucky winners will also have the opportunity for some one-on-one time with their favorite player.
"It's great to be working with the Buffalo Bills on this social media event. We're excited to give these football players the opportunity to be creative off the field," said Kelli Coppola, New Era's director of marketing. "This gives fans across Western New York a chance to win an exclusive Buffalo Football package and have some fun at the same time."
Additionally, fans that reach the locations after the prizes have been won will be entered into a raffle to win a pair of tickets in the M&T party suite for the November 1st game against the Houston Texans.
To follow the clues, become a "fan" of New Era on Twitter www.twitter.com/NewEraBuffalo or on Facebook under New Era Caps.
